A competitive keyword analysis is one of the most effective ways to compete in a crowded space and gain a crucial advantage over other businesses in your industry. So how do you actually find those keywords that your competitors are targeting in their paid and organic search campaigns?

Here are eight competitor keyword research tools and tactics you can use to find competitor keywords, so you can keep up with the Joneses (or leave them in the dust).

The first big hurdle on the way to mobile app success is gaining users. We all want more prospects, customers, clients, and fans to download and run our apps, but what about what comes after that? Apps aren’t built for a set-it-and-forget-it mentality – they need to be optimized, marketed, and utilized to be successful.

Boosting usage is essential to retaining users and keeping your app top of mind. But even that is not enough. Usage is also the key to realizing conversions and making your app profitable, ensuring that you see a return on your investment. There are a number of ways to increase app usage, but here, we’ve outlined seven best practices that are proven to engage users.